Background
inStream saw an opportunity to help retailers and advertisers enhance customers’ in-store experience while building loyalty with behaviorally and demographically-targeted ads and promotions at the point of sale. If inStream could execute on its strategy, it could improve retailer and advertiser partnerships while expanding brand presence outside normal channels, resulting in new revenue streams for retailers.
How We Helped
Aeturnum’s accelerator platform Athiva provided the features and functionality inStream was looking for, allowing it to cut time and costs while leveraging best practices.